Founder & Travel expert

Sonia F

The award-winning expert arming tourism SMEs with the technological firepower of industry giants.

" To preserve the magic of travel, we must arm its artisans with the weapons of the giants. "

About Sonia F

Member type

Core operator, Partner

Expertise domain

Operations

SUMMARY

With over 23 years of experience and a podium finish at the Travel Agent Cup (3rd Best Agent 2015), Sonia is a reference in bespoke travel. Founder of the immersive “Le Lodge,” she combines field expertise with a massive network. She now empowers tourism SMEs to compete with major players through innovacore’s tech solutions.

DESCRIPTION

Sonia is a decorated veteran of the travel industry, recognized as one of the best agents in France. She understands that in tourism, emotion is key, but technology is the engine. At innovacore, she bridges the gap between boutique expertise and industrial power. She leads the Tech & Travel division, equipping small tourism players with the digital arsenal of global leaders. She ensures that the “personal touch” of SMEs is backed by cutting-edge efficiency, allowing them to fight back against the major OTAs.

Bio

Sonia’s journey is defined by excellence and curiosity. From her tenure at Selectour to founding “Le Lodge,” she has always been ahead of the curve. A perennial finalist and award-winner (Travel Agent Cup 2013-2018), she is a “trend hunter” who has traversed the globe from Panama to India. Her leadership in the BNI network proves her ability to connect people. She brings this unique blend of operational mastery and high-level networking to the team.

Ambition

Sonia’s ambition is to democratize technological power in the tourism sector. She wants to ensure that independent agencies and SMEs no longer lose ground to soulless booking platforms due to a lack of resources. She aims to build a “Tech & Travel” ecosystem where human expertise is amplified by the best software, allowing small players to scale without losing their soul. She wants innovacore to be the equalizer that saves the art of travel from pure automation.

Vision

Sonia believes that travel is a vital necessity, “a respiration” for the soul. However, she sees a market where the personal touch is threatened by algorithmic giants. Her vision is a hybrid future: high-tech backend, high-touch frontend. She envisions a landscape where SMEs use data and automation not to replace agents, but to free them to do what they do best: craft dreams. She sees technology as the shield that protects authentic travel experiences.

Mission

Her mission is to audit, equip, and upgrade tourism SMEs. Sonia identifies the operational bottlenecks that hold small agencies back and deploys the “tools of the giants” to fix them. Whether it is optimizing booking systems or automating CRM, she ensures that innovacore’s clients have the same firepower as multinational operators. She leverages her unique network to open doors and creates synergies between tech developers and travel artisans.